Inter rail
BACK
The EU Bucketlist reel introduced a 3 month trip across Europe. It went viral and enticed many to think about their EU bucketlist and share it. This campaign showed Interrail’s huge network and the diverse experiences it can offer: From snowy Lapland to surreal Cappadocia.
testimonial
“MILA AND MAGNUS EXCEL AT VISUAL STORYTELLING. THEIR CONTENT FOR OUR CAMPAIGN WAS VISUALLY STRIKING AND DEEPLY ENGAGING FROM START TO FINISH. WE HIGHLY RECOMMEND THEM FOR THEIR EXCEPTIONAL ABILITY TO CRAFT NARRATIVES THROUGH STUNNING VISUALS.”
Protiva Iqbal PR & Comms at Eurail
THE IDEA
Interrail’s reach is THAT big Through this campaign, we aimed to showcase the extensive reach of Interrail and the variety of experiences it enables: From the Arctic beauty of Lapland to the cultural richness of Turkey.
Dream big Our goal was to inspire people to embrace adventure and, as Interrail’s slogan suggests, “go one stop further”. We showed just how far your dreams can take you.
Your turn to explore In our final video, we wanted to hand over the inspiration to the viewers, encouraging them to go on their own journeys. That’s why we ended the video with: “and you can do it too”.
THE RESULTS
The EU Bucketlist campaign reached over 900,000 views, sparking a surge of interest in EU travel destinations. It inspired 45,000+ likes, 6,200+ saves, 1,200+ shares, and 1,000+ enthusiastic comments on Instagram, fueling discussions about EU travel plans.
The EU Bucketlist campaign reached over 900,000 views, sparking a surge of interest in EU travel destinations. It inspired 45,000+ likes, 6,200+ saves, 1,200+ shares, and 1,000+ enthusiastic comments on Instagram, fueling discussions about EU travel plans.
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